Yesterday, Target launched it's limited edition Missoni line.
If you don't quite have your finger on the pulse of the high fashion world, Missoni is an ultra-luxe high end Italian fashion designer. Missoni pieces are, of course, uber expensive.
That is, until now.
Missoni designed a 400-piece line for Target. Now these pieces are affordable! So affordable, in fact, that Target was bombarded yesterday with hoards of people looking for "luxe for less." The Target website reportedly crashed repeatedly as consumers were scrambling to pick up their very own piece of Missoni. Stores were crowded to the max, and lines looked like those one might see on Black Friday.
But you might be thinking to yourself that this sounds like a line I would find myself in- but here's the kicker.
I don't like Missoni. To me, Missoni = ick.
I believe their pieces to be weirdo throwbacks to the 70's, and not in the good bellbottoms-are-back kinda way. Everything is knit. As in, sweater pants. No, thank you. Also, everything is stripey or zig-zagged. Again, I'll pass. AND, their color and pattern combinations are utterly unappealing.
Here are a few pieces from the new Target line:
Read more about the Target frenzy here.